Making impactful videos for your brand is Ten Motion Arts’ way to help you to reach out to your target audience, build relationship with your customers and ultimately getting your prospects to believe in your pitch.
One good afternoon, ‘eBay’- the well-known destination for international sellers, reached out to us via an agency with a plan to corroborate with Ten Motion Arts.
After understanding eBay’s vision in a couple of zoom calls with our Team, we at Ten Motion Arts mapped out eBay campaign’s segmentation, targeting and positioning - keeping the objectives and expectations in mind.
At Ten Motion Arts, our mantra has always been to deliver the kind of work that speaks for itself.
eBay’s target audience were the SMEs who were looking to scale up their businesses internationally. In order to cater the target audience- the plan was to showcase their existing customers’ growth story.
Our flowchart to execute The '9 Sellers - 9 Stories' for eBay India.
1. Probe the client to understand requirement and the Target Audience.
2. Ideate and share. The What, Why and How of all the individuals story.
3. Share script and timeline.
4. Recce to identify locations, hire talents and Share
5. Storyboard and share - Get Approval
6. Get final approvals
7. Shoot
8. Edit Raw cut and share
9. Incorporate suggestions if any
10. Final Delivery
But then, we were executing this project amidst series of lockdowns during 2021. So, all thanks to 'Zoom calls' and 'Microsoft Team' for making our meetings possible - connecting our client, agency and sellers from Bangalore, Mumbai, Delhi & Jaipur.
THE NEXT STEP
The Ten Motion Arts' team concluded their long brainstorming sessions with the decision to screen at least 20 sellers to pick the best 9.
Why 20 for only 9?
1. To put out the best stories - Stories that evoke emotions, move and inspire eBay's prospects to take action.
2. To make sure that there is diversity in the stories.
3. Not everyone is a camera person. One of our criteria was to look for a person who can be comfortably vocal in front of camera.
20 interviews. 20 zoom calls. Back-to-back.
Our agenda was to seek for a fun interaction where we help the seller’s personality to shine out.
With the Director, writers, client representative and sellers being all goofy and comfortable with each other, all the zoom sessions stayed memorable.
THE RECCE
With all the 9 selected sellers in different locations, we went ahead with the recce to understand the location and give a basic orientation to our sellers at Delhi (4), Jaipur (3) and Mumbai (2).
Categories that we covered - Garments/Fashion, Herbals, Jewel and Auto part.
THE D DAY - PRODUCTION
1. The team consisted of only mandatory people (considering the covid appropriate protocol) - The director, Art director, Cinematographer, Director's Assistant, and Production Boys along with a few Spot Boys and Light + Sound Team.. A total of 16 members.
2. The Shoot took place at the client’s location – their office and home. In order to add a personal touch, we made sure we included the sellers’ team and family.
3. We shot for 8 days in Delhi, followed by 5 days at Jaipur & 5 days in Mumbai.
POST PRODUCTION
With the idea of rolling out the mother video within a week from the last day of shoot, the post production team was up for the challenge.
We made use of Premier Pro & Da Vinci for editing.
We hired a Music Director for the Mother film. The other 9 films were edited on music tracks bought from Audio Jungle.
Drafts were sent to client for locking the content.
We made sure to cover the comprehensive coverage of seller’s ups and downs in our edits.
AND THE RESULTS
ACCOLADES
Happy clients equates to Happy us. We did receive accolades for the work that we had done for eBay.
Do you want to tell a story of your brand?
Call us @ +919980825362 or
mail us to abhinav@tenmotionarts.com