Let's start with a few basic questions.
1. Is your company investing in impressive #SEO strategies?
2. Is the content on your website spot-on?
Still, fewer leads & fewer conversions?
As per the market study, companies that include videos in their marketing campaigns have 27% higher click-through rates and 34% higher conversion rates than companies not using such strategies.
So, if you're asking yourself if investing in video marketing is worth it or not?
Then, we say yes, it's totally worth it.
Just not because it's the latest trend, but videos have proved to be a versatile and profitable Digital Marketing tool.
Let's take a look at some of the reasons that your business needs to invest in video marketing! Of course, as one of the Best Video Production Agency in Bangalore, we research not just in the art of creating videos, but also in the art of creating the right content for our clients.
Google loves videos
As Google is the parent organisation behind YouTube, it directly affects your website's overall search engine ranking.
According to a researcher, if a video is embedded in your website then your chances to be on top of search results increases by more than 50 times.
Increase conversions along with #ROI.
The first and foremost benefit of using a video is that it will increase your sales.
Many studies have shown that more than 70% of users who watched a video related to a product simultaneously bought it.
Not only this, more than 80% of businesses also shares the fact that using videos as a marketing tool has helped them get better returns on their investments.
Generates audience engagement
As more than one-third of online activity involves watching videos, using videos for your business is more likely to engage a lot of new customers.
So, if you're thinking about launching a new product or service, #VideoMarketing can be highly beneficial as more than 80% of consumers prefer watching a video about a product rather than reading about it.
Ten Motion Pictures have created 15 videos for Brand #Azar (HYPERCONNECT Inc. South Korea). Each of these 15 videos have been translated into 4 other regional languages, making the number of videos delivered to 75. Interesting fact - We never met our client face to face or we never communicated through video conferencing or any calls. We successfully worked on the idea, story and scripting, shooting and made the delivery through the communication on the mails itself. This do display the dedication, trustworthiness and work ethics of the Team at Ten Motion pictures.
Valuable information is easily explained
With many websites and products being launched every day, using only content to provide information about a product can be quite competitive and boring.
However, according to a study conducted by Forrester, a one-minute video is worth 1.8 million words.
Adding a video to your landing pages can thus help you attract a bigger audience.
Example, Dropbox, when first launched seemed to be a foreign concept to many.
However, when they explained their process using a video, their user base increased tremendously.
Encourages social shares
Over 40% of Internet users watch more than an hour of Facebook or YouTube videos a week.
Over 60% of Internet users say they're more likely to share a brand video with their friends in comparison to brands that don't have any videos.
So, having a video definitely helps your brand go viral.
Engages more smartphone users
With many consumers starting to use mobiles for making purchases, consumers are more likely to engage in videos a lot more than reading blogs and articles about the same thing.
It's been shown that more than 50 percent of smartphone users prefer companies with mobile sites or apps that provide instructional video content.
This is big as there's so much that video marketing can do for your business growth
At Ten Motion Pictures, we specialise in producing effective videos. We have an experience of creating corporate videos, product videos, service videos, Digital Ad film, TVC, Product explainer videos, sketches and animation videos.
Not only this, Ten Motion Arts also facilitates you in understanding the What, Why & How of video marketing.
Got an idea, share it with us.
Write to us at info@tenmotionarts.com or call us at 9980825362 and get your very own video as a tool to reach your audience today!
Dinesh Vijayan / Content
Ten Motion Pictures
(Ten Motion Arts Pvt Ltd)