Ten Reasons Why Your Brand Needs an Explainer Video

Updated: Apr 29

Understand the importance of Explainer and Motion Graphics Videos to get more reach and leads.

Product Explainer Video Maker in Bangalore

Google’s algorithm do ranks website higher for the websites where the amount of time visitors stay is on the higher side, which is one reason online video is seeing explosive growth.


Ten Motion Arts / Ten Motion Pictures Demo Reel | Motion Graphics Video Agency Work | Explainer Video Production Company in Bangalore and Mumbai | Edited by GLN


Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. It increases your conversion rates, explains your product, and boost your sales.This makes explainer videos an excellent marketing tool.


1. Explain Your Product / Service in much simple and understandable way to your Target Audience.

People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses


2. More Engagement equals to Better Interest

According to a study published in The C100, over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year!


3. Better Conversion rates.

According to a recent survey conducted by Video Rascal, 85 percent of people are more likely to buy a product once they see an accompanying explainer video.


4. Better SEO on Google and Bing

According to Spork Marketing and several others, websites with videos rank higher in Google universal searches


5. Increase in Traffic

A good video is one that seemingly pops-up out of nowhere and gets a large viewing in a short amount of time.


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6. Your Target Audience will have better chance to retain information

The average person retains only 10 percent of what they hear, but 50 percent of what they see according to a study conducted by Wharton Research Center. If the customer likes your product, they’ll share your video.

7. Get undivided attention of your Target Audience

Take all of those cool ideas and have them played out in a video. It keeps the website looking clean, while providing enough material to engage a potential customer.

8. Sharable

An explainer video doesn’t necessarily have to be confined to just YOUR site. In fact, free video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them.


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9. Display your Personality

The number one thing that makes a customer become a repeat customer is your personality. It is important that a customer can put a face to your name. This is especially the case for online businesses where the customer will have little, if any contact with you directly. It helps a person to gain a sense of trust in you and the products you sell if they can see you and create a ‘virtual’ connection

10. Live up to the expectation of your Target Audience

A paper pitch is…let’s face it—boring! Liven up your pitch by using an explainer video. PowerPoint slide shows and pamphlets with a bunch of words and pie charts don’t do much to engage your audience. However, a well produced video for business with a solid script and engaging visuals can capture the attention of your audience immediately. Explainer videos are especially helpful if you have a complicated product or service.


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